Prior to the start of your campaign,
MediaX Interactive will conduct
a full assessment of your situation: your site design and
content, target market, pricing strategy, competition, marketing
techniques used thus far, and any other relevant factors to
determine the best way to move forward.
Once a situation assessment has been completed and primary
and/or secondary marketing objectives have been agreed upon,
Palmer and one or more Marketing Campaign Managers will utilize
some or all of the following elements to carry out the marketing
strategy:
• Site layout and content management strategy and implementation
• Site copy development and/or revision
• Addition of doorways, chat rooms, message boards, live feeds, and other components to build loyalty and repeat traffic
• Affiliate program development and management
• Partnerships, sponsorships, and endorsements
• Upsell and cross-sell strategy and implementation
• Priority search engine listings including pay-for-position engines
• Banner ads and link exchanges
• Email marketing including rich media ads, ezine development, opt-in email campaigns, and discussion lists
• Streaming and other cutting-edge ad formats (such as Flickers -- click here for sample)
• New media advertising and promotion via wireless and interactive TV (examples)
• Newsgroup and chat room postings and mentions
• Publicity in relevant online and print publications including press release development, publication research, targeted pitching, and ongoing media contact
• TGP and MGP development and management
• AVS strategy and implementation
• P2P traffic and promotions
• Directory and link list submissions
• Data mining and personalization
• Offline advertising and grassroots marketing efforts
• Special online and/or offline events to generate publicity and attention
For pricing information, click
here.
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